10 September 2025, 11:00 (CEST)
Is AI already in your bed sheets? Artificial intelligence designs, structures and weaves – precisely, efficiently, increasingly everywhere. But the more digital technology gains ground, the stronger a countertrend awakens in us: a desire for the handmade. And it is exactly where high-tech meets the feel of the hand that things get exciting: ‘Craft is a Verb’ highlights the creative tension between craftsmanship and machine, between digital code and tangible substance. In collaboration with Alcova, Heimtextil Trends 26/27 shows where tactile materials meet generated patterns and a new design reality emerges.
Valentina Ciuffi, Founder Alcova
Joseph Grima, Founder Alcova
Alice Moretto, Alcova
Moderation:
Ivonne Seifert, Director Marketing Communications, Textiles & Textile Technologies, Messe Frankfurt
