We live in an age where everything can be optimised. Health, sleep, routines – and increasingly, our homes. At the same time, our desire for spaces that ask nothing of us, but instead allow us to slow down and unwind, continues to grow.
With “Home-Maxxing – The Performance of Everyday Living”, the Heimtextil Trends 27/28, developed in collaboration with the design platform Alcova, explore precisely this tension. They reveal why the home today is expected to be both a place of performance and a place of retreat.
Digital live premiere: 7 September 2026, 14:00 (CEST)